Purpose, vision and values

The collective experience, knowledge and talents of our people has helped us achieve considerable success while also progressing the aquaculture industry on a global scale. Our purpose, vision and values are key to our working lives in Skretting. It’s not just about what we deliver, but how we deliver.

 Feeding the Future logo

Our purpose is based on the challenge of feeding a global population that is forecast to reach 9.5 billion people by 2050. The fast growing world population, increased urbanisation, a growing middle class and changing diets will lead to a surge in demand for protein, especially in emerging markets. Our ambition is to contribute to meeting the rising food needs in a sustainable manner. We will do this by constantly seeking innovative ways to raise the efficiency and nutritional value of our products, the productivity of our activities and those of our customers, and to reduce the environmental impact of our value chains. Sustainability is not just what we aspire to do, it's what we do.

The vision that inspires us

Together with our customers, suppliers and partners, we lead innovation to ensure access to more sustainable, healthier and safer seafood for the world’s growing population.

Sea farm

The values we live by

Our values reflect the culture of our company, our promise to our customers and our purpose of "Feeding the Future". Trust, Inclusivity, Curiosity, Integrity and Passion underpin our fundamental beliefs and guiding principles of how we do business.

Learn more about our values on nutreco.com