Nutreco FeedTech Challenge offers the ultimate test for breakthrough innovations

29 November 2016

Nutreco FeedTech challenge gif

High-value on-farm validation trial on offer 

Amersfoort, the Netherlands | 29 November 2016 - In its continuous quest for innovation in animal nutrition and aqua feed, Nutreco is launching a new way to kick-start breakthrough solutions with the Nutreco FeedTech Challenge. Centred around the question ‘What is your breakthrough innovation – that CANNOT wait?’ Nutreco calls for the brightest minds to help realise sustainable food production for a growing world population. The winner receives a unique prize in the form of a scientific on-farm validation trial in one of Nutreco’s research farms.

Nutreco has been at the forefront of some of the major breakthrough innovations that have made food production more sustainable. With a world population growing to over 9 billion by 2050 and finite natural resources, the animal nutrition and aqua feed industry needs to step up its efforts. 

The Nutreco FeedTech Challenge offers a ‘greenhouse & pressure cooker’ environment aimed at identifying, nurturing and enriching high potential concepts in pilot or proof-of-concept phases. 

On-farm validation

Nutreco CEO Knut Nesse points out that the validation trial for the winner is the biggest boost any start-up could wish for. 

“At Nutreco we focus on bringing new science and technologies to farmers, faster and more effectively. We know that validation and knowledge on how to apply new technologies in a real farm environment are crucial for farmers to embrace innovation.”

“This challenge and in particular the validation trial can provide a significant contribution to introducing new breakthrough innovations into real life. For start-ups it is a great opportunity to accelerate the development of their innovations, possibly even leading to a funding offer from Nutreco or one of our partners.”

Open platform

Over a competition period of two months, contestants will participate in an online platform where entries are open for comments, discussions and contributions from others. This provides a unique opportunity to connect with other start-ups, industry experts, scientists, and ultimately with farmers and the rest of the world.

In that respect, the Nutreco FeedTech Challenge is different from most other start-up competitions. Also because the winner is not rewarded with a cash prize, but with a high-value and rare opportunity for a scientific on-farm validation trial.  

Challenge themes

Centred around the question ‘What is your breakthrough innovation – that CANNOT wait?’, the Nutreco FeedTech Challenge hopes to inspire start-ups with breakthrough innovations in the following three areas:

* nutrition against antimicrobial resistance

* feed-to-farm efficiency

* young animal nutrition  

 More information on the themes can be accessed via

International jury

The international jury is chaired by Prof. Dr. Ir. Daniel Berckmans of KU Leuven. He is an expert in animal and human health engineering, and one of the pioneers of precision livestock farming. 

The other members of the jury are:

* Adam Anders; managing partner at Anterra Capital, a specialist venture capital investor operating in the food & agricultural sectors.

* Prof. Dr. Johan Verreth; professor at Wageningen University & Research (WUR), where he leads the aquaculture and fisheries group within the WUR. He has a particular interest in the ecological sustainability of fish farming.

* Dr. Jason Clay; senior vice  president market transformation at WWF and the author of 15 books, more than 300 articles and 700 invited presentations.

* Viggo Halseth; Chief Innovation Officer at Nutreco. 

Every contestant will be a winner

The Nutreco FeedTech Challenge is set up in such a way, that every contestant is a winner. 

In the first phase from 29 November 2016 until 17 January 2017, entries receive valuable feedback and enrichment from industry experts and scientists. 

An expert jury will then select ten finalists, who will receive further feedback and training in pressure cooker sessions during the two-day Nutreco FeedTech Challenge Event on 22 and 23 February in The Netherlands. 

At this event, the winner will be selected and receives a scientific on-farm validation trial in one of Nutreco´s research farms, including a validation report. 

Link to video

FeedTech challenge logo

About Nutreco

Nutreco is a global leader in animal nutrition and aqua feed. Nutreco’s advanced feed solutions are at the origin of food for millions of consumers worldwide. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for livestock farming and aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and expertise for building its future. Nutreco employs approximately 11,000 people in 35 countries with net sales of € 5.7 billion in 2015. Its two global company brands Skretting (aqua feed) and Trouw Nutrition (animal nutrition) have sales in over 90 countries. Nutreco is a wholly owned subsidiary of SHV Holdings N.V., a family-owned multinational with net sales of €18.1 billion in 2015.

Media enquiries

Mark Woldberg
Manager Corporate Communications Nutreco

T +31 33 422 6176 
M +31 6 1503 3036