Are our raw materials responsibly sourced?
We work to source raw materials responsibly by setting approval and sourcing requirements for ingredients and suppliers. Depending on the ingredient and supply chain, these requirements can cover nutrition, quality, safety, regulatory compliance, traceability, and environmental and social risks.
Approved raw materials and suppliers remain subject to monitoring. Traceability, audits and certification support assessment and verification within a defined scope, but no single measure removes every upstream risk. Our responsible sourcing policies explain the requirements for key ingredient categories, and our latest Impact Report describes our actions and progress.
For marine ingredients, our requirements consider available information on species, fishery and origin, the use of whole fish and seafood-processing by-products, traceability, certification and fishery improvement programmes. Requirements and available evidence vary between fisheries, regions and suppliers.