Ken Hughes is now acknowledged as being one of the world’s leading authorities on modern consumer and B2B culture. He is internationally renowned for helping his largely blue-chip client base to understand the futureof consumerism, markets, society and the challenges and opportunities that lie ahead.With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics, and retail futurology to explore the needs of the new consumer and predict the changes to come.