As Aker BioMarine’s CEO, Matts is on mission to improve human and planetary health. Leading the global krill company, which was named Norway’s most innovative business in 2017, and Europe’s most innovative business in 2018, Matts is a natural risk-taker. From rolling on a board, to sitting in the boardroom, as a former professional skateboarder, Matts believes his business mind-set has been influenced by the do-or-die determination he developed while skateboarding. “Before you drop-in from the top of a ramp, you have to be 100 percent focused on the trick you are going to do and be convinced that you can do it. If you start doubting your ability, you will fall, and fail. It is the same in business, you must be totally committed, and you have to go all in,” Matts says.