Skretting bringing new levels of engagement to your fingertips

Åshild Vestbø holding a tablet showing the Skretting website,  in front of a fjord with mountains in the background

Skretting has completely overhauled and relaunched its website, offering a much more valuable, user-friendly and customer-focused experience. New is the go-to hub that shares all of the latest aquaculture feed solutions, expertise and insights and much, much more.

Åshild Vestbø, Digital Communications Specialist with the Skretting Division and project manager for the new website, explains that the decision to deliver a modern, future-proof site that would allow Skretting to partner with the industry and deliver its messages much more effectively was taken in the summer of 2019. Alongside the project’s proof of concept, this was followed by a comprehensive testing programme with new supplier Delaware Digital.

Implementation of the new website began in 2020, with inputs from the entire global Skretting network to ensure that local expectations and needs would be met. Cloud technology was utilised to make it faster, more agile and stable.

“The result is a much more responsive platform that comes complete with a carefully designed new look and feel, enhanced features and improved navigation. A lot of effort has gone into making the content fresher and more valuable to visitors. At the same time, our full product catalogue has had a complete overhaul, enabling users to easily filter, explore and compare Skretting products. New filtering options have also been included in our popular news section, making it easier for visitors to read more about subjects they are most interested in. Our website is often the first stop for people getting to know Skretting, and it’s where we share our stories and all the must-knows about us, alongside key insights on wider industry topics,” Vestbø said.

Seeing all this work translated into a new, improved solution, and so much good content brought to life is an achievement that we are very proud of.
Åshild Vestbø, Skretting Digital Communications Specialist

“There’s a lot more interest in the aquaculture sector – from stakeholders and the general public – and it’s important that we do all we can to encourage that engagement and interaction. Our previous global website experienced a dramatic increase in visits and users last year, with 1.6 million page views and more than 630,000 visitors, which in itself illustrates that more people than ever before are wanting to know more about what we do, and our role in the value chain,” Vestbø said.

At the culmination of the project, all 23 Skretting sites went live at the same time. Local sites are specifically tailored to offer optimal benefits and relevance to the local market.

“Seeing all this work translated into a new, improved solution, and so much good content brought to life is an achievement that we are very proud of. We have 19 editors around the world, representing 6 continents. Their role has been invaluable to ensure the website meets local requirements, and I thank them for all the great efforts they made in getting everything in place in time for the global launch,” Vestbø said.

She continued, “At Skretting, we have so many great stories to tell, not just about the work that we do, but also about the industry as a whole. The new website will allow us to deliver these to a diverse audience that’s keen to know more. We are passionate about aquaculture and will continue to work hard to share insights on why this industry is so important.”