Albert Heijn is setting a new standard for sustainable seafood in the Netherlands. They are the first to introduce farmed shrimp that are raised with significantly higher welfare standards and have a low marine footprint, a culmination of several years of collaboration between multiple supply chain partners.
Dutch retail giant Albert Heijn debuts sustainable shrimp from an innovative value chain collaboration
Albert Heijn, a leading Dutch retail chain, has started selling sustainably farmed shrimp supplied by a groundbreaking value chain consortium. This consortium includes shrimp importer Klaas Puul, feed manufacturer Skretting, innovative feed ingredient providers Veramaris and Protix, and Cofimar, an Ecuador-based farm.
The consortium has successfully developed innovative shrimp feed, crafted by Skretting Ecuador for Cofimar. The feed incorporates alternative ingredients such as Veramaris algal oil, a rich source of essential Omega-3 EPA & DHA, and Protix insect meal, significantly reducing the marine footprint of the feed formulation. Moreover, these shrimp are ASC-certified and raised in accordance with stringent welfare practices, ensuring both environmental and social responsibility throughout the farming process.
Collaborating with Veramaris, Skretting, Klaas Puul, Cofimar and Protix not only advances sustainable aquaculture but also delivers healthier and more sustainable choices to our customers.
Shoppers in the Netherlands can find these sustainable shrimp products on Albert Heijn's shelves, a testament to the supermarket's commitment to animal welfare, eco-friendly feed, and the reduced marine footprint of farmed seafood.
Emiel Beekwilders, Quality Manager for Meat, Seafood, and Cheese at Albert Heijn, emphasized the benefits of such partnerships: "Collaborating with Veramaris, Skretting, Klaas Puul, Cofimar and Protix not only advances sustainable aquaculture but also delivers healthier and more sustainable choices to our customers."
As the consortium celebrates this significant achievement, it is also looking to the future by actively seeking partnerships with other retailers to widen the availability of sustainable shrimp and expand these sustainable practices across the industry.
Main press contact
Willem van der Pijl: willem@shrimpinsights.com
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