The Feed of Today is the Food of Tomorrow: Metro Turkey achieves Premium fish success

Metro team

The value-chain project "The Feed of Today is The Food of Tomorrow" is a collaborative project developed by Metro Turkey, Hatko Aquaculture and Skretting Turkey. The resulting premium fish products have improved sustainability credentials, improved growth conditions and health benefits for consumers.

The sea bream and sea bass produced in the project have been fed a specialised feed - Marine Omega™ - from Skretting Turkey, containing Veramaris algal oil to maximise both the EPA & DHA omega-3 content, and reduce the inclusion of marine ingredients in the feed. In this first phase of the project, 150 tonnes of fish have been fed Marine Omega, with 180 tonnes of marine ingredients being substituted.

 

Following the first harvest, the products have been introduced to the market by Metro Turkey, expanding their nutritious and sustainable seafood offering.

 

Quality seafood for future generations

The project was initiated in 2021, and Skretting Turkey is encouraged by the results so far: “The pandemic has emphasised the need for sustainable, healthy and local foods and revealed consumer expectations for companies to continue their operations in a conscious, transparent and ethical manner,” says Pinar Demir Soker, Technical Manager at Skretting Turkey. “Through our global expertise in feed, we have developed a product that is a part of the solution in the journey of sustainability in food, so that we can leave sufficient, healthy, quality seafood for future generations.”

Representatives from Skretting, Hatko Aquaculture and Metro at the launch of Metro's Premium fish
This collaboration is an example of how the value chain can work together to respond to customer demands for nutritious, high quality and more sustainable seafood while also contributing to a more sustainable aquaculture sector overall.
Karim Kurmaly, Veramaris CEO

The market-ready fish contain more omega-3 fatty acids than other products on the market, providing highly valued benefits for consumers.

 

Veramaris CEO, Karim Kurmaly says, “We know that both EPA & DHA Omega-3 are imperative for the health and quality of farmed fish and ultimately determine the nutritional benefits and quality the consumer needs. This collaboration is an example of how the value chain can work together to respond to customer demands for nutritious, high quality and more sustainable seafood while also contributing to a more sustainable aqauculture sector overall.”

 

In addition to the health benefits of added omega-3 fatty acids, the project has also had a focus on fish welfare. The fish offered to consumers with the Metro Premium brand are grown at low density with 8-10 kilograms fish/m3 in Hatko Aquaculture pens.

 

Skretting Turkey General Manager Ziya Özaydin adds, “We know that one of the future challenges of aquaculture to meeting the healthy protein needs of the increasing world population will be access to ingredients that are sustainable and will not compete with human food. We are aware of our long-term responsibility to bring  innovative solutions to combat this challenge.”

 

Today, the sea bream can be found on the shelves of Metro Turkey. Sea bass will be available from May 2022.

Stories on collaborations

10 May 2022

The Feed of Today is the Food of Tomorrow: Metro Turkey achieves Premium fish success

The value-chain project "The Feed of Today is The Food of Tomorrow" is a collaborative project developed by Metro Turkey, Hatko Aquaculture and Skretting Turkey. The resulting premium fish products have improved sustainability credentials, improved growth conditions and health benefits for consumers.

Read the article
Soy farmer in field in Brazil
2 February 2022

Norwegian salmon delivers on deforestation free soy in Brazil

A new independent report states that the suppliers of Brazilian soybean to Norwegian salmon have accomplished their goal for a deforestation and conversion free supply chain. A move described by the Rainforest Foundation as a historic commitment and a game changer in Brazil.

Read the article
Fish farm at sea
23 February 2021

Addressing specific sustainability goals in contract with Salmones Camanchaca

The contract between Skretting Chile and the Chilean salmon farming company sets specific sustainability targets related to CO2 emissions, sourcing of raw materials, renewable energy use and LCA analysis. BioMar has also signed up to the sustainability targets.

Read the article